Cultural and creative industries for a sustainable climate transition (CRAFT-IT4SD)

CRAFT-IT4SD aims to transform the cultural and creative sectors and industries (CCSI) towards the green transition by activating the rich crafts and creative art heritage and the strong design traditions nested in the European fashion and clothing sector, and to renew these traditions through cross-sectoral co-creation with immersive media and extended reality technologies, to explore new sustainable design and production processes through digital technologies, tools and lab-environments as well as new ways of engaging more sustainable consumer behavior through gamification, immersive storytelling and co-designing processes in immersive media-environments.

We have 7 work packages to reach our goals. Each work package is led by one participant in the project.

Work package 1: Project management and governance (Aarhus University)

Work package 2: Scientific and methodological foundation for crafts and digital pathways to sustainability in the CCSI (VIA University College)

Work package 3: Infrastructures and data spaces supporting the green transition of the CCSI (Oamk)

Work package 4: 4 use cases (Aarhus University)

• Pilots in Herning, Denmark by VIA College

• Pilots in Catalonia, Spain by Catalan Association of Textile Industries and Fashion

• Pilots in Moldavia, Romania by Gheorghe Asachi Technical University of Iasi and Reginnova Association

• Pilots in Oulu and Northern Finland by Oamk

Work package 5: Business models and pathways for sustainable fashion (VTT Technical Research Centre of Finland Ltd.)

Work package 6: Skills and learning communities across the fashion industry and other sectors (Gheorghe Asachi Technical University of Iasi)

Work package 7: Communication and dissemination (Ortega Nuere Maria Christina, 3WALK)

This project is funded by the EU’s Horizon program and has received funding from the European Commission. Aarhus University (AU) coordinates the project, with participation from VIA University College (VIA UC), VTT Technical Research Centre of Finland Ltd (VTT), Ortega Nuere Maria Christina (3WALKS), Faince Ab (FAINCE AB), Gheorghe Asachi Technical University of Iasi (TUIASI), Reginnova Association (REGINNOVA NE), Oulu University of Applied Sciences (Oamk), Catalan Association of Textile Industries and Fashion (MODACC), and European Creative Business Network Foundation (ECB Network).